Sarafina has over 19 years of experience in digital marketing and more than a decade’s worth of expertise in leadership within the igaming and marketing sectors. Sarafina joined Paysafe’s Income Access, a digital marketing technology and services provider, in 2004 as a leader of its in-house affiliate management team. Going on to serve as Director of Affiliate Marketing, CMO and VP of Strategy over 18 years at the company, Income Access collected six iGB Affiliate awards for Best Affiliate Network, five for Best Affiliate Software and three Best Acquisition Partner awards. In 2022, Sarafina joined geolocation and fraud prevention company GeoComply as a senior director, focused on new business development and international expansion. Sarafina is now Chief Strategy Officer at marketing compliance company Rightlander, where her responsibilities include developing business strategies to help grow and expand into new markets and verticals, evaluate new product opportunities and build strategic partnerships.