Assaf Dor has been the CEO and Founder of Cellxpert LTD since 2008. With a tech-driven and innovative approach, Assaf introduces a modern perspective on overcoming day-to-day technological challenges to foster trusting relationships and success. As an industry veteran, he consistently advocates "Transparency is Key." In the Affiliate Program ecosystem, he has implemented a high standard of confidence from both operators and affiliates in the iGaming industry.

As Cellxpert stays attuned to the market, Assaf brings extensive know-how and best practices, maintaining a focus on Trust and Transparency in both technological and operational aspects of the industry.