Returning to ICE London and iGB Affiliate London, the Consumer Protection Zone will be the focal point for discussions and product demonstrations that advance the industry’s efforts in this critical area. In a lot of ways, the igaming affiliate industry has enjoyed a bumper last couple of years, as consumers, forced to stay home because of pandemic lockdowns, turned to online entertainment.
While the number of people affected by problem gambling has remained relatively stable, the awareness of the negative effects of gambling has risen. First established at ICE in 2018, the Consumer Protection Zone has been an important part of the industry’s effort to improve its safer gambling tools and image. Always buzzing, it is a testimony to the industry’s commitment to looking after vulnerable customers, and a great place to network and learn.