Ian Sims is the founder of Rightlander, a compliance monitoring system which analyses affiliate sites and provides both affiliates and operators with data on the status of affiliate content from a compliance perspective, along with reports detailing the relevance of the landing pages that affiliates send traffic to. Rightlander clients include some of the industries' major players including Bet365, GVC Holdings, bgo, Leo Vegas and Kindred.

Prior to starting Rightlander, Ian worked as an iGaming affiliate for 13 years and has himself featured in the Power Affiliate rankings during this time. His vocation as a developer, combined with his insight into the affiliate side of the industry, formed the perfect base for the development of the Rightlander product.