Martin Calvert brings you right up to date on the state of the igaming search landscape on the world’s dominant search engine. Expect a punchy and provocative 30 minutes during which Martin will explore the following:

• Intro to ‘best practice’ – the dilemma when Google doesn’t back up what it says

• Does Google dislike SEO? From radio silence to lip service

• YMYL, EAT and gambling sites

• 2022 algo updates – what is Google policing and where best practice can help

• Where ‘best practice’ fails/is silent – off-site, links and opportunistic SEO

• Is SEO ‘best practice’ a moral topic?

• Black hat in 2022/3 – where diverging from best practice is harmful/high risk

• Plotting a middle ground – focusing on what works and sustainable success in igaming