The year in Google SEO
Martin Calvert brings you right up to date on the state of the igaming search landscape on the world’s dominant search engine. Expect a punchy and provocative 30 minutes during which Martin will explore the following:
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Intro to ‘best practice’ – the dilemma when Google doesn’t back up what it says
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Does Google dislike SEO? From radio silence to lip service
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YMYL, EAT and gambling sites
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2022 algo updates – what is Google policing and where best practice can help
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Where ‘best practice’ fails/is silent – off-site, links and opportunistic SEO
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Is SEO ‘best practice’ a moral topic?
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Black hat in 2022/3 – where diverging from best practice is harmful/high risk
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Plotting a middle ground – focusing on what works and sustainable success in igaming