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6-9 February 2024
London ExCeL



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TikTok for affiliates: Can you make it work?

10 Feb 2023

Gambling content is understandably subject to stringent restrictions on TikTok, but if done right, its unique algorithm makes it worthy of the attention of affiliates of all sizes. Sharon McFarlane navigates you through the challenges, opportunities and as well as what’s new on TikTok, including: 

  • Overview of restrictions and policies including affiliate link ban 

  • Keeping content compliant and safe

  • How the channel forces innovation by affiliates 

  • How the algorithm works 

  • Creator tools and functionality 

  • Incorporation of conventional social media strategies such as brand ambassadors and influencers

Sharon McFarlane, Managing Director - Digital Footprints