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6-9 February 2024
London ExCeL

igb affiliate LDN


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Startup stories: breaking the US as an independent affiliate

10 Feb 2023

The big listed affiliates’ strategic prioritisation of the US has also seen their activities come to dominate coverage and commentary on the market, many of which are not particularly relevant to the long tail of smaller independents looking to enter and build material businesses in each regulated state. Join this panel to learn firsthand from the experiences of startups currently in the early stages of market entry through to those that made it all the way to exit, including:

  • Funding vs. bootstrapping

  • Main obstacles to launching and scaling and how to tackle these

  • Adapting to a toughening financial and economic backdrop

  • Exit strategies

Ben Robinson, Co-Founder - RB Capital
Alexander Kostin , Founder - BritishGambler.co.uk and Gambler Labs (NJ.bet, NY.bet)
Benjamin Truman, Co-Founder and COO - MediaTroopers
Rachel Fitter, Director of Affiliate Partnerships - The Game Day