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6-9 February 2024
London ExCeL

igb affiliate LDN


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The North American player journey and what it means for affiliates

09 Feb 2023

Join Jai Maw from the sector’s leading live activation affiliate, Betting Hero, as he draws on data-driven insights from its unique research division to explore how the US consumer’s journey to register, fund, and bet is impacting sportsbook and igaming stakeholders’ ability to acquire, retain, and develop high-value customers. Expect proprietary insights and findings from over three million customer interactions and in-depth consumer studies. 

Jai Maw, President - Betting Hero