The harsh reality for every SEO expert working in igaming today is that no matter how hard you work on optimising your website to rank high in the SERP, Google can suddenly change the rules of the game and your hard-won position can disappear overnight.

This workshop will explore how best to protect your website against these disruptions and set out strategies to ensure your website continues to rank! Join our expert panellists to learn about:

• The latest December Google updates and E-E-A-T and how these impacted the SERP landscape across various markets
• How to incorporate learnings from these updates into your SEO strategy to avoid further drops
• How operators emerged in better shape than affiliates from recent Google updates and how this is reshaping the operator-affiliate relationship