Longstanding affiliate Riaan de Jager digs deep into the data from his DeepCi.com affiliate intelligence platform to challenge some of the deeply entrenched misconceptions around affiliate marketing that are holding your business from reaching its full revenue and potential. He delves into some common mistakes that affiliate managers make, including:  

• Poor communication and a lack of clarity around objectives (“We want more traffic”) 

• Displaying poor insight into the affiliate’s traffic profile  

• Overlooking the low-hanging fruit within your VIP affiliate bases  

• No clear strategy for converting more affiliates into your VIP stream