Location and dates

ExCel London

6-9 FEBRUARY 2024


Backlinks are dead, long live backlinks!


Backlinks are dead, long live backlinks!

09 Feb 2023

Their demise as a ranking signal has been predicted for years as Google has moved against spammy and low-quality links. But the fact is that search engines still love backlinks, which can still greatly help to grow search engine traffic and also cause a website to drop from the SERP in an instant. Former senior Search Googler Kaspar Szymanski explains:

  • Where the backlink risks lie in 2023 and how to detect them

  • How to deal with backlink liabilities

  • How to build backlinks safely to improve SEO signals

Kaspar Szymanski, SEO Consultant & Co-founder - SearchBrothers.com