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6-9 February 2024
London ExCeL

igb affiliate LDN


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Affiliate SEO: the biggest challenges and how to deal with them

10 Feb 2023

SEO is very different for affiliates than it is for operators, yet the strong presence of operators in the SERPs is forcing affiliates to change how they are doing their SEO. Affiliates also have to deal with the constant threat of Google updates. Join this panel to tap into our panellists’ many years of knowledge and experience in the affiliate marketing space to learn:

  • How to navigate the ever-changing SERP landscape
  • How to deal with the recent Google updates which favoured operators (E-A-T moving Trust front and centre)
  • How to mitigate the impact of increasingly popular brand protection tactics used by operators
  • What the future holds for affiliates and what changes must be implemented to reclaim the SERP space
Ivana Flynn, SEO Director - ComeOn Group
Brandie E Black, Founder & CEO - Brand-e Media
Dirk Schembri , SEO & iGaming Consultant
Ionut Constantinescu, Chief Strategy Officer - Game Lounge
Aksel Heitman Olsen, Chief Technology Officer - Affiliate Segment - Acroud