SEO is very different for affiliates than it is for operators, yet the strong presence of operators in the SERPs is forcing affiliates to change how they are doing their SEO. Affiliates also have to deal with the constant threat of Google updates. Join this panel to tap into our panellists’ many years of knowledge and experience in the affiliate marketing space to learn:

• How to navigate the ever-changing SERP landscape
• How to deal with the recent Google updates which favoured operators (E-A-T moving Trust front and centre)
• How to mitigate the impact of increasingly popular brand protection tactics used by operators
• What the future holds for affiliates and what changes must be implemented to reclaim the SERP space