A new set of best practice standards developed by the industry for the industry has the potential to optimise business opportunities, reduce costs, improve transparency and build trust between affiliates and operators. Hear from representatives of the affiliate companies behind the standard, the affiliate software providers that helped create it and an operator which supports it.
 

Google’s phasing out of third-party cookies and Apple’s recent iOS 14.5 privacy policy update will usher the sector into a new era of permission-based digital marketing where users must give consent to be tracked across different sites, devices and browsers. Our experts will provide essential advice to affiliates and their operator partners aimed at ensuring acquisition and retention efforts are not hampered as they transition to a first party data-first approach.