State strategies: Mobile marketing in the US
13 Apr 2022
Sports betting's popularity has skyrocketed as states have slowly opened their doors. Now, as mobile betting continues to see an increase in demand, operators and affiliates need to be aware of both the opportunities and challenges they face as they prepare to market to multiple states following guidelines and regulatory requirements across regional borders. In this session, we outline strategies to ensure the success of your efforts on a state-by-state basis.