The cookie crumbles
14 Apr 2022
Google’s phasing out of third-party cookies and Apple’s recent iOS 14.5 privacy policy update will usher the sector into a new era of permission-based digital marketing where users must give consent to be tracked across different sites, devices and browsers. Our experts will provide essential advice to affiliates and their operator partners aimed at ensuring acquisition and retention efforts are not hampered as they transition to a first party data-first approach.