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6-9 February 2024
London ExCeL


iGB Affiliate Conference

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Lack of loyalty - understanding the US sports bettor

14 Apr 2022
Having delivered over 250,000 new depositing customers to sports betting and igaming operators via in-person activation events since 2018, nobody knows the US consumer better than Betting Hero. During this exclusive presentation, the company's President, Jai Maw, will be discussing the key characteristics and behaviours of US consumers, illustrating why the fight for market share and customer retention continues as new states come online.
Jai Maw, President - Betting Hero