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Google HCU, Helpful Content Updates from 2023: What Was all That about? What is Helpful Content?
Every so often there's a massive algorithm shift that causes a stir around the SEO world and the HCU was one of those. While most algorithms are built to reward competence and capability, every so often an update comes along with a punitive element designed to demote poor quality content. Martin McGarry a 20-year SEO expert, will unpack Google's latest Helpful Content Update in plain-talking terms we can all understand. No tricks, no science - just no-nonsense, helpful SEO.