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11:00
  1. Conference Room 1
    45 mins

    Join Responsible Affiliates in Gambling Chairman Clive Hawkswood for an in-depth look at the need for responsible collaboration in our industry.

    • Player protection, self-exclusion and responsible advertising
    • RAiG’s priorities for 2020 and beyond
    • Regulators’ perception of affiliates and how we can improve
    • Responsibility Audit framework – process & outcomes
  2. Conference Room 2
    30 mins

    Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!

    The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.

    Here are some of the topics that will be covered:

    • SEO campaign onboarding and baseline assessment
    • Keywords Analysis and research
    • Website Quality Audit
    • Competitive Gap Analysis
    • Technical SEO Audit
    • Content Audit
11:30
  1. Conference Room 2
    30 mins

    As the way we interact with our devices continues to evolve, anyone looking to the future simply can’t ignore the importance of voice search. Is this paving the way for a ‘screenless’ interface where we can place a sports bet or buy a lottery ticket using only our voice? And if so, how can you get to the top of Google’s list?  Beyond “voice searching”, what roles do Alexa Skills and Google Actions have for brands and affiliates?

11:45
  1. Conference Room 1
    45 mins

    It’s no secret that changing regulations can be unpredictable at times. How have affiliates survived regulatory developments in their respective markets, and how can you future-proof your business against unforeseen or sudden change?

    • Advertising restrictions and their effects on affiliates
    • Preparing your business for regulatory change
12:00
  1. Conference Room 2
    60 mins
    • When are your lost links truly lost? How to interpret your link profile
    • The best tools for monitoring your existing links - why Google's Search Console isn't enough
    • Bringing dead links back to life to protect your ranking
12:30
  1. Conference Room 1
    30 mins

    As iGaming continues on its growth path across the African continent, why have affiliates yet to capitalise on this exceptional opportunity?

    • Which markets are the best ‘way in’ to Africa? Kenya, Nigeria, South Africa, or others?
    • Practical challenges: payment processing, local expertise, increasing your reach
    • Player profiles: What games are most popular, what is the average player value in different markets, and how can you communicate effectively?
       
13:00
  1. Networking Lunch
    60 mins
14:00
  1. Conference Room 1
    30 mins

    iGaming’s ‘Sleeping Giant’ is waking up. Following the legalisation of fixed-odds sports betting, what opportunities exist for affiliates in this unique market?

    • Practical advice for entering Brazil: Localisation, most popular betting markets, player profiles, payment processing
    • How can you effectively communicate with Brazilian bettors?
    • Upcoming regulations: When will we see the effects?
  2. Conference Room 2
    30 mins
    Gaining authoritative links back to your website is one of the most effective ways to increase your ranking in SERPs, yet it's one of the tactics which marketers commonly find difficult to execute. How can you create and promote content which is not only appealing to customers but which also grabs the attention of major media outlets, gaining you invaluable links which can help your rankings fly?
14:30
  1. Conference Room 1
    30 mins

    Tell people you’re Havana good time in Latin America and they might not Bolivia, they might even think you’re Caracas! But there is money to be made. How can you keep Costas down and Peru-ve yourself in these emerging jurisdictions? Do you need a different strategy for each market or can you Chile out and use a Panama-rican approach?

  2. Conference Room 2
    30 mins
    • Learn from past PPC mistakes
    • The type of customer operators expect from a PPC Affiliate.
    • Making sure you target the right customers.
    • Keeping costs under control: How to budget your PPC campaigns.
    • Maximising affiliate commissions from PPC landing pages.
15:00
  1. Conference Room 1
    60 mins

    Online Gambling continues to dominate the conversation in rapidly-developing US jurisdictions like New Jersey, Nevada and Pennsylvania, but what does this mean for affiliates?

    • Which license should you apply for and what is the process like?
    • Selecting and working with the right partners for your business
    • What can you transfer from your existing operations, and what needs to change?
11:00
  1. Conference Room 1
    30 mins

    When you want to capture your fans’ imaginations, text content just doesn’t cut it anymore. How does video create greater engagement and what are the first steps you can take to develop a strategy for video victory? Join Andy Taylor, Commercial Director at Electric House for a masterclass in the moving image. Can I get a Watt Watt?!

  2. Conference Room 2
    30 mins
    • What is the landscape like regarding mergers and acquisitions?
    • What should you do if you’re hoping to have your business acquired?
    • What do investors look for in new acquisitions?
    • How will the market look as consolidation continues in coming years?
11:30
  1. Conference Room 1
    30 mins

    In the worlds of ecommerce, beauty & fashion, travel & leisure, among others, it seems that influencer content is king. Why has iGaming been slower to pick up on this trend? Is influencer marketing as a method for driving iGaming traffic realistic for affiliates, or are influencer partnerships an expensive road to nowhere?

    • Background to the influencer market
    • Can influencers compete with performance marketers and affiliates?
    • What benefits are there to using influencers for iGaming?
    • Dispelling the myths!
  2. Conference Room 2
    30 mins

    It might take you more than a Fortnite to see the return, but the esports betting industry is awash with opportunities for operators and affiliates alike. Join our League of Esports Legends as they show you how to talk the talk, and walk the walk, of esports fans. Have all the opportunities in esports been Tekken? Or do you have a [Call of] Duty to get on the Battlefield?

12:00
  1. Conference Room 1
    60 mins

    Former senior Search Quality Googler and SEO expert Kaspar Szymanski explains why there are no algorithmic penalties, why affiliate sites fail in search and how avoid Google SERP disasters.

    Kaspar Szymanski explains the difference between Google algorithms and Google penalties, how they interlock and impact affiliate websites. And how to deal with perceived and real threads stemming from both. The presentation is followed by an open audience Q&A. All Google Search and SEO questions are answered live!

    Key Take-Aways

    • What’s the difference between algorithms and manual penalties?
    • How do they impact affiliate websites?
    • How to deal with algorithms and manual penalties?
    • How to future-proof your affiliate website?
  2. Conference Room 2
    30 mins

    Despite the maturity of the iGaming market, what are its disadvantages in terms of payments?

    What difficulties in the iGaming market can Crypto solve?

    What is the main innovation “dApps” carry, and which key factors does DLT have to offer large iGaming enterprises?

    Where decentralized ledger technology can improve iGaming industry: Platform mechanism, games and live games, CRM, affiliate tracking, server security, more?

    What are the next steps for dApps and DLT game developers, in order to disrupt iGaming markets? How can they take a piece of the big cake, and which challenges will they face?

    How will the industry look in 3-5 years? Will DLT will take over iGaming and will be implemented into the different market sectors?

12:30
  1. Conference Room 2
    30 mins
    • How can you benefit from the broad range of demographics who regularly play on lotteries?
    • Lower value per player, higher volume & retention – how to account for the spending habits of lottery players
    • Marketing lotteries: How to capture the imaginations of your customers
13:00
  1. Networking Lunch
    60 mins
14:00
  1. Conference Room 1
    30 mins

    Google won’t rank content only because of links. Content has to be satisfying for Google’s users, after all why would Google deliberately rank unsatisfying content? In this session, learn how to satisfy your users, improve conversions and rank better.

  2. Conference Room 2
    30 mins
    • How to conduct effective competitor analysis
    • Key areas to focus on: page content, link building, identifying keywords
    • Case study: from $0 to $100,000 per month
    • Finding the right people and the right tools for success
14:30
  1. Conference Room 1
    30 mins
    As finding new FTDs becomes increasingly challenging, the importance of retaining your converted customers continues to grow. Find out some top tips for how to keep your customers on-site for as long as possible.
  2. Conference Room 2
    30 mins
    Getting on Google’s first page can be challenging if you’re competing with much bigger budgets. With the right strategy and knowhow that aims to pick battles you can win, you can outrank your competition. In this session, you'll learn top tips for organic growth from conception to execution.
15:00
  1. Conference Room 1
    30 mins
    • As more jurisdictions clamp down on how and where gaming companies can advertise, how can you be sure you’re marketing in all the right places?
    • Alternative opportunities created by ad bans and how both sides can capitalise together
    • Staying compliant when advertising online while maintaining your reach

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